{"id":1402,"date":"2020-12-30T22:01:39","date_gmt":"2020-12-30T22:01:39","guid":{"rendered":"https:\/\/quesossierracrestellina.es\/blog\/?p=1402"},"modified":"2020-12-30T22:05:17","modified_gmt":"2020-12-30T22:05:17","slug":"adios-2020-hola-2021","status":"publish","type":"post","link":"https:\/\/quesossierracrestellina.es\/blog\/2020\/12\/30\/adios-2020-hola-2021\/","title":{"rendered":"Adi\u00f3s 2020, hola 2021"},"content":{"rendered":"
\"Adi\u00f3s<\/span><\/div>

P<\/span>or fin llega el final de este 2020 interminable. Si bien cada fin de a\u00f1o es com\u00fan entre algunos hacer un peque\u00f1o ejercicio reflexi\u00f3n<\/strong> del a\u00f1o que toca a su fin y mirada hacia el que empieza<\/strong>, este a\u00f1o a buen seguro ser\u00e1 un ejercicio colectivo y casi obligado a nivel mundial. A nadie va a dejar impasible este a\u00f1o negro que ha sacudido y hecho temblar todos nuestros pilares.<\/p>\n

Para nosotros, 2020, iba a ser de todas formas un a\u00f1o dolorosamente inolvidable en la historia de nuestra familia<\/strong>. En febrero sufrimos la p\u00e9rdida del creador de Quesos Sierra Crestellina, de nuestro padre, marido, hermano, amigo\u2026 Juan Oca\u00f1a<\/strong>.<\/p>\n

No est\u00e1bamos ni cerca de recuperarnos a\u00fan, cuando de la noche a la ma\u00f1ana el mundo par\u00f3<\/strong>, las calles se vaciaron, los restaurantes cerraron, los coches quedaron aparcados y con ello nuestro negocio <\/strong>se vio amenazado<\/strong> sin clientes en nuestra tienda, sin restaurantes a los que proveer, sin visitas a nuestra queser\u00eda, a nuestra granja, a nuestro mundo\u2026<\/p>\n<\/div>

Nuestra labor<\/strong>, aunque dura y sacrificada, nos ofreci\u00f3 un salvavidas<\/strong> en una situaci\u00f3n doblemente dif\u00edcil para nosotros. Y es que est\u00e1bamos obligados, aun asol\u00e1ndonos la pena o incertidumbre, a seguir con nuestro d\u00eda a d\u00eda, porque la naturaleza no tiene bot\u00f3n de pausa, ni entiende de p\u00e9rdidas ni pandemias, y en nuestra granja, las cabras necesitaban seguir pastando, deb\u00edamos seguir orde\u00f1ando y transformando.<\/p>\n

Este ritmo imparable, nos oblig\u00f3 a desarrollar nuestra creatividad para seguir dando salida a nuestros productos. Tal como Mahoma fue a la monta\u00f1a, nosotros fuimos a nuestros clientes, y nos lanzamos a la calle a repartir <\/strong>de casa en casa a los de siempre y a nuevos vecinos que el confinamiento acerc\u00f3 a nosotros.<\/p>\n<\/div>

\"Juan<\/span><\/div>

Pero con el mundo puesto patas arriba, con la p\u00e9rdida de la piedra angular de nuestra familia y negocio, y desbordados por el nuevo d\u00eda a d\u00eda\u2026 inevitablemente tocamos fondo y nos vimos obligados a echar el freno y poner orden al terremoto personal y laboral que este a\u00f1o extra\u00f1o estaba dejando a su paso. Y entonces, nos toc\u00f3 hacer la reflexi\u00f3n del 2020 antes de tiempo. <\/strong><\/p>\n<\/div>

Si bien ya antes \u00e9ramos conscientes de nuestros puntos d\u00e9biles, como vender online<\/em><\/strong>, llegar a m\u00e1s clientes, producir en ecol\u00f3gico, divulgar nuestra labor y valores, 2020 ha sido el empuj\u00f3n definitivo. <\/strong>Y agradecemos a todas aquellas personas m\u00e1s o menos cercanas que durante este 2020 y que con tremenda generosidad y cari\u00f1o por nuestro proyecto nos han ayudado a ir tachando tareas pendientes. Al Ayuntamiento de Casares y sus t\u00e9cnicos por habernos ayudado a dar el salto a online<\/em><\/a><\/span>. A periodistas como Javier Almellones<\/span><\/a> o Jos\u00e9 Carlos Capel<\/a><\/span> que nos han dedicado art\u00edculos durante nuestros peores momentos.\u00a0 A Paco Garc\u00eda de El Lago por creer en nosotros y dar a conocer nuestros productos. Y por supuesto a nuestros clientes, y a aquellos que ahora son amigos y que son embajadores de nuestros productos. Algo debemos estar haciendo medio bien para que muchos crean en nosotros y ondeen nuestra bandera. \u00a1Gracias de coraz\u00f3n!<\/strong><\/p>\n

\u00a1Hola 2021!<\/h2>\n

As\u00ed que, habiendo realizado ya nuestro ejercicio de reflexi\u00f3n y habi\u00e9ndonos puesto manos a la obra, nos encomendamos a este nuevo a\u00f1o con muchas ilusiones y proyectos que estamos deseando compartir. Entre ellos que, por fin en 2021 nos lanzamos a producir con sello ecol\u00f3gico<\/strong>, una de nuestras tareas pendientes y que suponen el broche final a una forma de hacer que ya ven\u00edamos practicando desde que comenzamos nuestra labor.<\/p>\n<\/div>

Tambi\u00e9n en 2021 cambiaremos nuestra imagen de marca<\/strong> para que est\u00e9 m\u00e1s actualizada a los nuevos tiempos y con la intenci\u00f3n de que logre comunicar mejor nuestra esencia. <\/strong><\/p>\n

Cambios esenciales que <\/strong>nos ayudaran a trasmitir todo lo que para nosotros es vital: concienciar<\/strong> sobre la importancia de consumir productos naturales<\/strong> y de proximidad que son clave para el respeto a nuestro entorno y a nosotros mismos.<\/p>\n

As\u00ed que a pesar de que 2020 haya sido un a\u00f1o dif\u00edcil, preferimos quedarnos con lo bueno y proyectarnos en positivo hacia el futuro<\/strong>. Porque somos m\u00e1s de seguir avanzando que de lamentarnos y porque creemos que aprender y mejorar son tan esenciales como respirar.<\/p>\n

Y, sobre todo, porque se lo debemos a Juan Oca\u00f1a padre<\/strong>, quien un d\u00eda hace ya casi 25 a\u00f1os so\u00f1\u00f3 a los pies de Sierra Crestellina con abrir una queser\u00eda. Se lo debemos a Ana Mateos, esposa, madre y maestra queresa sin la que aquella visi\u00f3n nunca se podr\u00eda haber materializado. \u00a0Se lo debemos a las generaciones anteriores de nuestra familia, que con tanto esfuerzo y sacrificio creyeron en esta forma de vida y cuyos valores calaron profundamente en nosotros, la cuarta generaci\u00f3n, \u00a0que pretende humildemente seguir engrandeciendo el sue\u00f1o, \u00a1Acompa\u00f1anos!<\/p>\n<\/div>

\"Juan<\/span><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1415,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"yoast_head":"\nAdi\u00f3s 2020, hola 2021 - Crestellina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/quesossierracrestellina.es\/blog\/2020\/12\/30\/adios-2020-hola-2021\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adi\u00f3s 2020, hola 2021 - Crestellina\" \/>\n<meta property=\"og:url\" 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